CategoryRemote video selling software (live commerce / clienteling), the professional WhatsApp alternative.Live shopping and auction marketplace, with audience and buyers hosted on the platform.
FormatPrivate 1-to-1 or small-group session with a client you invited.Live show broadcast to a public audience, often as auctions or drops.
Brand & experienceSession fully branded under the merchant's name, no third-party identity.Selling inside Whatnot's environment and identity; your brand is one seller among many on the platform.
SchedulingAppointment bookable from your website, a campaign, a product page, a QR code or a private invite.Shows scheduled on the platform, designed to capture an audience at live time.
Measurement & ROIYou know who books, who attends, which seller activates live and what follow-up exists; chaptered archived replay.Platform-owned sales and audience tools, centered on the show and the marketplace.
HardwareStart with no hardware and no credit card; PTZ Showroom Studio (controllable cameras, mic) added once ROI is proven.Mobile-first streaming (with web/desktop options depending on the seller); no merchant-side PTZ Studio included.
Audience & use caseBrands and merchants hosting their own clients remotely: premium automotive, watches & jewelry, fashion & wholesale, art & galleries.Sellers wanting to reach Whatnot's public audience: collectibles, cards, sneakers, fashion and consumer categories.
Business modelSoftware subscription per showroom (free trial, optional PTZ Showroom Studio); you keep the client relationship.Marketplace model: commission and fees on sales made through the platform.