Remote selling concepts
Clear definitions of the key remote commerce and selling concepts.
Live selling (live shopping)
Live selling (also called live shopping) is a form of video commerce in which a seller presents products in a real-time video broadcast or call while viewers ask questions, interact, and buy or book during the session.
Clienteling
Clienteling is a retail sales technique in which store associates use detailed customer data — purchase history, preferences and past interactions — to build long-term, personalized relationships and offer tailored advice and recommendations.
Remote showroom
A remote showroom is a way for a brand or merchant to present its products to customers over distance, typically through a live video session, recreating the guided, in-person showroom experience without the customer being physically present.
Video commerce
Video commerce is the practice of selling products and services through video — live or recorded — so that customers can see an item, ask questions and decide to buy without being physically present.
Remote selling
Remote selling is the practice of selling products or services to a customer without meeting them in person, conducting the sales conversation through video, phone, chat, email or live online sessions instead of a physical store or showroom visit.
Selling on WhatsApp
Selling on WhatsApp is the practice of using the WhatsApp messaging app to present products, answer questions and close sales with customers through chat, photos, voice notes and video calls. It is a form of conversational commerce conducted inside a private messaging thread.