Why it matters
For merchants and brands selling remotely, WhatsApp is often the fastest, lowest-friction way to reach a buyer where they already are: it needs no extra app download or account creation beyond the messenger itself, supports rich media and real-time video, and feels personal. It lets a small business handle pre-sale questions, show a product in motion and close a deal without a storefront or website. The trade-offs are that conversations live in a private thread that is hard to brand, schedule, measure or archive as a structured commercial record, which makes it harder to scale, hand off between sellers, or analyze channel performance.