Local context
Belgium is a remote-selling market by nature: a multilingual country (French in Wallonia and Brussels, Dutch in Flanders) and a cross-border crossroads where buyers also come from France, Luxembourg, the Netherlands and Germany. Brussels, capital of the European Union, concentrates an international, expat clientele used to buying at a distance and demanding on the quality of the welcome. Antwerp remains a world hub for diamonds and jewelry, where dealing with distant buyers is everyday business. In this context many merchants already improvise sales over WhatsApp; LiveLiz turns that reflex into a branded, measurable session the client finds under the house's name, not in a private thread that fades.