Local context
Italy sells to its own regions as much as to the world. A client in Milan, a collector abroad, a professional buyer at a fair like Salone del Mobile or Pitti: many high-value sales close remotely, without the buyer ever travelling. Today these exchanges often run through a WhatsApp call sent on the fly — handy to start, but with no brand identity, no clean calendar, no archived replay and no usable record. Italy's culture of the bel oggetto and personalised service demands better: a remote welcome that matches the boutique. LiveLiz turns that call into a branded appointment, bookable from a calendar (website, campaign, product page, QR code, private invite), with an AI Replay that surfaces objections, product interests and priority follow-ups. This holds true both for the fabric of Made in Italy exporting SMEs and for the houses of the major luxury and design hubs.