Local context
The UK is one of the world's most international retail markets: London in particular draws high-net-worth buyers from the Gulf, Asia and North America who buy at a distance and visit only occasionally. Bond Street, Mayfair and Knightsbridge anchor luxury retail, while the trade depends on cross-border and cross-time-zone selling — buyers who want to be shown a piece without flying in, and UK sellers reaching clients across Europe even after Brexit reshaped the paperwork. WhatsApp is already the default tool for these conversations, which is exactly why a professional, branded and measurable layer matters here: it keeps the immediacy British clients expect while giving the merchant a calendar, a record and follow-up the private thread never provided.